Below is a selection of recent projects across web design, brand identity and logo design. Each one is shaped by the client’s goals and their audience, not by whatever design trend is having a moment. Most of my work is with Adelaide small businesses, but I also work with clients across Australia.
Acu Point Collective is an acupuncture and Chinese medicine clinic based in Adelaide’s south-east. I designed their website on Squarespace with a clear brief: keep it simple, calm and easy to navigate. The result is a space where clients can quickly understand the services on offer and book seamlessly through Cliniko. A great example of how an Adelaide Squarespace website can balance wellness-brand softness with clean, conversion-focused UX.
The Core Company is an Australian activewear brand built on Shopify. I designed and refined the website to create a clean, conversion-focused experience, then integrated Klaviyo for email marketing — setting up key flows and designing EDMs to support product launches and drive ongoing sales. A full-stack example of Shopify website design paired with email strategy.
Hilltop Systems is a managed IT service provider based in Stepney, Adelaide. This was the first website I ever designed, so it’s one I always come back to. They wanted something modern with a slight retro feel to help them stand out in the Adelaide IT space. A fun brief that set the tone for how I approach WordPress design today.
Modern Muse Creative is a content creation and photography agency in Adelaide, South Australia. I was approached to design a vintage-style primary and secondary logo. The outcome combines vintage and modern typography to create a timeless, elevated brand identity that feels both nostalgic and contemporary — a great fit for an Adelaide creative agency.
Nommi is a conceptual café brand designed for people on the move. Inspired by fast-paced city life, the goal was to create a bold, modern and instantly recognisable identity that still felt playful and approachable. A fun exploration of hospitality branding and how a strong identity can elevate even the simplest concept.
Noma is a conceptual furniture brand inspired by Japanese design principles, where space and structure exist in quiet balance. The direction focused on earthy tones, refined layouts and a sense of calm simplicity, creating a brand that feels grounded and considered. A study in how minimal design can still feel bold and intentional.